Yên Attire

Clothing Brand, 06/2024

Someone once asked me "What’s something you’ve done that goes against social norms?”

And that is how Yên Attire was born. 

Yên Attire is a project that has evolved into an summer annual-drop online merchandise brand. My goal is to create pieces that offer everyday comfort without needing to be reserved for special occasions. Yên also serves as my creative platform, where each collection allows me to explore and express my personal perspective and ideals in fresh and unique ways.

(Scope)Founder, Brand Design, Motion Design,Video Editing, Art & Creative Direction, Product Design  
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