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(TMI)
Chi spends her college years at OCAD University majoring in Advertising Design. If Chi wants something, she’ll do anything to make it happen. If it doesn’t work out, it will be another learning curve. Chi believes there’s no such thing such as a wasted experience.
Let’s connect:
chiphan03@gmail.com
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Yên Attire
Clothing Brand, 06/2024
Someone once asked me "What’s something you’ve done that goes against social norms?”
And that is how Yên Attire was born.
Yên Attire is a project that has evolved into an summer annual-drop online merchandise brand. My goal is to create pieces that offer everyday comfort without needing to be reserved for special occasions. Yên also serves as my creative platform, where each collection allows me to explore and express my personal perspective and ideals in fresh and unique ways.
(Scope) Founder, Brand Design, Motion Design, Video Editing, Art & Creative Direction, Product Design
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Hieu Experiment
Couple edition, Valentine 02/2024
One of the closest and most important relationships in life is the one with your partner. Hiểu Couple Edition Box was created to help improve and deepen the conversation quality and date nights for you and your partner, cultivating intimacy and connection, and in turn increasing the happiness level in your life.
(Scope) Packaging Design, Art Direction
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VinAlley
Have A Seat, 19/2023
As the designer for the Vietnam Association Club at OCAD University, I had the privilege of spearheading the art direction for our Club Day campaign titled "Have a Seat". Drawing inspiration from our club's identity, which is symbolized by a distinctive Vietnamese plastic chair logo resembling the letter "a", I aimed to create a visually engaging and memorable campaign that would captivate our audience.
(Scope) Art Direction, Graphic Design
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Collaterals
InBold Creative (formally The Color CLub Agency), 07/2023
As a Creative Design Intern at The Color Club Agency, I played an integral role in supporting the creative team across various projects. From conceptualization to execution, I contributed to the development of engaging visual content for clients, including social media posts, videos, and animations. Additionally, I actively participated in brainstorming sessions, offered creative insights, and remained adaptable in a fast-paced agency environment.
(Scope) Motion Design, Video Editing, Graphic Design
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Samsung (Conceptual)
Kinetic Typography Animation, 10/2023
A 1-minute animation using only texts, objects and one image of the Samsung Galaxy Ultra S23.
(Scope) Motion Design, Animation, Video Editing
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Type Specimen
Brandon Grotesque, 11/2022
This ten-page booklet is dedicated to the Brandon Grotesque typeface, crafted to exhibit the fonts within its family. It aims to highlight the diverse range of weights, styles, and sizes, occasionally delving into the history or specific design features of the typeface.
(Scope) Graphic Design
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Daily Food Bank Canada
Photography Campaign, 12/2022
This project is a conceptual campaign for the “Daily Bread Food Bank” of the GTA - where food donation is received to help the people ineed. This is always a very serious problem and is even more critical due to the pandemic.
(Scope) Art Direction, Photography
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