*Translation: What’s more romantic than being understood?

Edition introduces the striking gradient of red, orange, pink, and purple adorning the box. This gradient represents the spectrum of emotions experienced in romantic relationships, from passion (red) to tenderness (pink) and everything in between. It's a visual representation of the journey couples embark on as they explore their connection with one another.

Within the box, players will discover three levels of cards, each denoted by a unique gradient. Level 1 features an orange/yellow gradient, signaling lighthearted topics perfect for breaking the ice. Level 2 transitions to a red/orange gradient, offering questions designed to provoke deeper reflection and discussion. Finally, Level 3 presents a pink/purple gradient, reserved for the most profound and intimate conversations.

The campaign revolves around leveraging the thought-provoking questions from the cards themselves as the focal point. By placing these questions directly on the posters, Hieu aims to pique curiosity and intrigue among the target audience—couples seeking to deepen their connection and explore new dimensions of their relationship.

Each question serves as a teaser, inviting viewers to imagine the meaningful conversations and insights they could uncover by playing the game. With carefully curated typography and design elements, Hieu will ensure that these questions stand out and command attention, drawing passersby into the world of Hieu's Experiment.

*Translation: Are you ready to experience Hiểu?

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